New Internationalist: Buy into a better story

by New Internationalist in Oxford, England, United Kingdom

We did it
On 6th April 2017 we successfully raised £703,714 with 3409 investors in 36 days

New Internationalist is running a community share offer. We invite you to become a media pioneer & buy into journalism with facts and heart.

by New Internationalist in Oxford, England, United Kingdom

 New stretch target

Updated 6 April:

We did it! Our 3,409 co-owners have invested £704,114 (US$879,000) of our £500,000 (US$623, 722) target. We're  overwhelmed with the support we've received throughout our Buy into a Better Story campaign. Together, we have created the biggest media co-operative in the world.

Go to to find out more about our community share offer, and the work of New Internationalist.

We are building a movement for media that brings people together. And you can own it.

Inequality is rising, our climate is changing and nationalist leaders are gaining ground. To handle what's coming we need knowledge - not click bait.  But fake news and media monopolies are spreading misinformation.  And all the while, the challenges of the information age are making it harder than ever for independent media like us to survive.

For the past 44 years, we have published stories that make sense of the complex and beautiful world we live in and offer bold, bright ideas for how to change things. This is journalism that has the power to bring people together. As we print our 500th edition, we are opening up the very core of our organisation by inviting YOU to join us as co-owners. The funds we raise will help us to get our stories out to more people than ever before.

What's the story?

Unlike other media businesses that depend on billionaires or corporate advertisers, we want our honest, independent journalism to be owned by the people who share our values. We've always been reader-powered; now we want to be reader-owned.

We aim to raise a minimum of £500,000 (US$ 625,000) through the world's biggest-ever media community share offer. This is an all-or-nothing funding drive - we've crunched the numbers and this is the sum we need to transform our business and set ourselves on a firm financial footing.

'In this time of fake news and endless online chatter, it’s more important than ever to have the New Internationalist' --  Lindsey Hilsum, International Editor, Channel 4 News.

What do I get in return for investing?

This is a big, bold offer to share with you our power and influence as a force for good. When you buy shares,  you become a co-owner of New Internationalist, charged with keeping us on track and making sure we never stray from the ethical values that shape our journalism.  To make this possible, we have adopted a new legal structure (see the Rules below) that allows for multiple stakeholders and has created the Common Council, an active forum for engaging with our work and strategic direction.

Depending on how much you invest, we have some lovely rewards to say thank you, which range from limited edition organic cotton t-shirts and gift subscriptions to our magazine, to signed-books and lectures-to-order by our editors.

'You give voice to those people in the world who are not normally listened to' -- Vanessa, investor

Who can buy shares?

Anyone can invest, from anywhere in the world, as long as they are aged 16 or over. Each share costs £1 and the minimum share holding in £50, the maximum is £100,000. A small shareholder will have just as much power as a large one.

'It’s essential in these torrid times to fund projects for the long term.  We need journalists with principles, time and resources' --Sue, investor

How will the money be used?

The share capital we raise will be used to increase our audience and impact, and secure our future long-term. It'll be directed at five key business areas, and we'll use it to: scale up our digital journalism, relaunch our magazine, boost our publishing arm and expand our Ethical Shop social enterprise and events programme. All offer opportunities to grow and are in line with our historic mission.

For more detail see our Share Offer and Business Plan below and the New Internationalist Charter [pdf].

Read Frequently Asked Questions to find out things like Can I make any money? What’s the worst that can happen? What if we don’t make our target, or exceed it? 

You can also get in touch. For UK and rest of the world please email: [email protected] or call: +44 (0)1865 413304.  And for Canada and the US please email: [email protected] or call: (613) 826-1319.

For press enquiries, contact: [email protected]

We hope you'll buy into a better story with us. Thank you very much!


Important documents
business plan shareoffer charter the rules

Levels of Investment

£50 or more

£50 Investment

FRIEND: 50 shares in New Internationalist - approx US$61

£100 or more

1167 of 1500 claimed

£100 Investment

WEARER: 100 shares in New Internationalist and one 'buy into a better story' t-shirt (100% organic cotton) - approx US$121

£200 or more

216 of 800 claimed

£200 Investment

SHARER: 200 shares in New Internationalist and two 'buy into a better story' t-shirts (100% organic cotton) - approx US$243

£250 or more

367 of 600 claimed

£250 Investment

SUBSCRIBER: 250 shares in New Internationalist and one-year free gift subscription for yourself or a friend, and a personal tweet of thanks from NI - approx US$304

£500 or more

196 of 500 claimed

£500 Investment

CLUB OF 500: 500 shares in New Internationalist and your name highlighted on the special Club of 500 investors lists in print and online! - approx US$608

£1,000 or more

120 of 200 claimed

£1,000 Investment

DESIGNER: 1,000 shares in New Internationalist and a personalised front cover printed on an A2 poster! - approx US$1,216

£2,500 or more

16 of 20 claimed

£2,500 Investment

CELEBRATOR: 2,500 shares in New Internationalist and 2 entrance tickets to our exclusive relaunch party in London - approx US$3,040

£5,000 or more

9 of 15 claimed

£5,000 Investment

READER: 5,000 shares in New Internationalist and 10 signed first edition books published by New Internationalist - approx US$6,080.

£10,000 or more

2 of 5 claimed

£10,000 Investment

INSPIRER: 10,000 shares in New Internationalist and one-day private consultancy / tuition in either global ethical journalism, design, or book publishing - approx US$12,161

£20,000 or more

0 of 3 claimed

£20,000 Investment

ASSOCIATE EDITOR: 20,000 shares in New Internationalist and gain behind the scenes access to how a magazine is commissioned and produced - including working with the editorial team to help choose the topic, help select the front cover, share ideas on content in editorial meetings and help commission articles - approx US$24,322

£30,000 or more

1 of 3 claimed

£30,000 Investment

ETHICAL ADVERTISER: 30,000 shares in New Internationalist and we'll create a tailor-made ethical advertising package that will surpass your desires - approx US$36,483

£50,000 or more

0 of 2 claimed

£50,000 Investment

THE LEGEND: 50,000 shares in New Internationalist and a choice of any of the above rewards - approx US$60,805

£100,000 or more

0 of 2 claimed

£100,000 Investment

THE LIFE MEMBER: 100,000 shares in New Internationalist, a choice of any of the other above rewards and a lifetime subscription to NI - approx US$121,622

£5,000 or more

5 of 5 claimed

£5,000 Investment

LISTENER: 5,000 shares in New Internationalist and guest lecture by a New Internationalist editor (anywhere in the UK or online for international audiences) - approx US$6,800.

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